![]() 5 thanks to its acquisitions of the likes of Supertreat and Wooga, forming a key pillar of its strategy to be a leader in the casual games market-a mission which it is clearly making inroads on. ![]() 4 for player spending, with revenue for the Cookie Jam and Panda Pop publisher buoyed by the purchase of studios such as the Disney Emoji Blitz team, while Playtika ranks No. It's an example of how M&A activity is being used by big publishers to cement their positions in a genre, and even become a leader in it. 3 publisher in the puzzle genre, generating nearly $512 million in player spending-more than double what it would have been without Peak. If we include Peak Games revenue for the entire period of Q1 to Q3 2020, Zynga was the No. Zynga's growth in the puzzle space has been boosted by its big-money acquisitions, including the recent deal for Toon Blast developer Peak Games, and the 2018 purchase of Merge Dragons studio Gram Games. ![]() Playrix's gross revenue in the genre, meanwhile, nearly doubled Y/Y to nearly $742 million, thanks to the strong growth of its hit titles Gardenscapes, Homescapes, and Fishdom. puzzle space was King-itself an Activision acquisition-with the publisher's success in the genre powered by the eponymous Candy Crush Saga, with spending in its games up 6 percent year-over-year to approximately $846 million. Puzzle PiecesÄuring the first nine months of 2020, the top publisher in the U.S. From this data, we can see how a publisher's portfolio of titles is performing in a particular category, while also identifying how new launches and M&A activity have impacted the market. Utilizing Sensor Tower's Game Taxonomy and Store Intelligence platform, we analyzed several of the top genres by player spending in the United States throughout Q1 to Q3 2020 to look at which publishers are controlling the largest market share in the space. This analysis looks at how these deals-and many others-have reshaped market share in the mobile gaming space. Then there are major partnerships, such as Activision and Tencent's collaboration on Call of Duty: Mobile, which generated approximately $480 million worldwide from player spending in its first year on the App Store and Google Play. Headline deals include Zynga's $1.8 billion acquisition of Peak Games, as well as its purchases of Rollic Games, Small Giant Games, and Gram Games, while Scopely has been busy acquiring the likes of FoxNext Games and Digit Game Studios. Over the last few years, and particularly in 2020, M&A activity in the games industry has headed into overdrive, with multi-billion dollar acquisitions, key investments, and partnerships.
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